The “A.I.S.E. voluntary initiative on plastic packaging” aims to increase the uptake of recycled content in plastic packaging over the next few years. As part of this initiative, the industry set two quantitative targets to reach by 2025. Firstly: a minimum of 20% volume of recycled plastic material in the packaging of all household products in the A.I.S.E. portfolio. Secondly: Ensuring that all plastic packaging for household products can be recyclable, reusable or compostable.