Goía is a reusable packaging system for the online grocery market, more specifically for strawberry and mushroom orders.
Goía eliminates disposable packaging and reduces food waste. The packaging consists of three parts and guarantees optimal storage and protection of the fruits. The use of Goía is supported by a circular logistics chain, which starts with the strawberry and mushroom growers and passes through various stakeholders. The retailer owns the packaging, and the consumer can use it with the help of a deposit-refund system.