The Charter for Sustainable Cleaning 2020+ is a voluntary initiative on the part of the detergents and cleaning products industry through which the sector is strengthening its ambitions towards sustainability. The aim is both to reduce the impact on the environment and to contribute the well-being of society. Over 230 European companies uphold the Charter, representing 90 % of total EU production. It contains specific provisions on how companies operate and how products are manufactured. Every company wishing to take part has to meet these criteria.